The Apple Tablet: Will It Be Called iSlate, iGuide, Or Something Else?

After discovering that Apple had registered iSlate.com in late 2006 (we dug a little deeper and found trademarks had been filed for ‘ISLATE’ in both the United States and Europe by a company that was most likely a dummy corporation set up by Apple), MacRumors has now discovered another possible name for the upcoming Apple tablet.

MacRumors bases its report on the filing for a US trademark for ‘IGUIDE’ by another Delaware-registered company called iGuide Media LLC, which can be linked to Cupertino by means of signatures on the documents coming from Apple’s Senior Trademark Specialist, Regina Porter.

Let’s dig a little deeper, once again.

Domain names

There’s no indication that Apple owns any domain name that contains the term ‘iguide’. The identity if iguide.com is shielded from public WHOIS records, but not by Mark Monitor, the brand protection firm Apple usually works with. The domain name iguide.net belongs to a company called iGuide Media, a marketing and design firm started by Jon Warren back in 1997 and led by a Brian Noon from 2002 to 2006, when the company was sold.

I checked a couple of other TLDs (.ca, .fr, and more) and found no indication that Apple owns any of those.

Trademarks

Two trademarks were filed for ‘IGUIDE’ by iGuide Media LLC (through a James Johnston) in the United States: a principal and a service mark, both on 18 December 2007. The description of goods and services given to iGuide Media is very similar to the one given to Slate Computing, the supposed shell company set up by Apple used to register the trademark for ‘ISLATE’, although it leans a bit more to a focus on software and services than hardware.

On the exact same day, iGuide Media LLC filed for a trademark in Europe as well: search OHIM for ‘iguide’ and you find a trademark filing that has all the Apple marks on it: the legal representative is ‘EDWARDS ANGELL PALMER & DODGE UK LLP’ (the same as for ‘ISLATE’ and ‘MACBOOK’, among others), and the priority country is Trinidad & Tobago, the same as when Apple filed for the ‘iphone’ trademark in Europe.

Noteworthy: the status history suggests that the community trademark application was registered (not filed) in February 2009, and that the full examination of the CTM application has been completed very recently, on the 18th of December 2009 to be exact.

Final thoughts

If I were betting man, I’d still be putting my money on the name iSlate for the tablet, Magic Slate for a possible peripheral, and iGuide for a service linked to the hardware device(s).

Here’s why:

- Apple doesn’t seem to own, directly nor indirectly, any ‘iguide’ domain names
- The ‘ISLATE’ and ‘MAGIC SLATE’ US trademarks were not filed for separately as a service trademark, unlike ‘IGUIDE’
- The ‘ISLATE’ US trademark was filed earlier than ‘IGUIDE’, by a different shell corporation (and the same as ‘MAGIC SLATE’)
- NYTimes editor Bill Keller’s mention of an ‘Apple slate’ device in a past speech
- According to Trademarkia, the ‘ISLATE’ trademark application was extended a second time last September, to show use in commerce
- The slightly different description for ‘goods and services’ for both Slate Computing and iGuide Media

Or, of course, we’re all wrong, and none of these names will ever be actually used by Apple. I would deem that unlikely, but we can’t know for sure.

Besides, has Apple announced that it’ll be selling a tablet computer yet?

by Robin Wauters

TenYears: Biggest Losers in Tech

It’s almost January 1st, 2010 and we’ve been mulling over our favorites of 2009 – and the previous decade. Here we present another installment of our “Of the Decade” lists.

---

Winner Loser: Brick and mortar stores

Once consumer trepidation regarding e-tailers wore off, it was really only a matter of time before physical stores with limited stock and pushy salespeople bit the dust. Among the fallen we have Circuit City, CompUSA, and Gateway stores among others. Sure, for sundries, your Wal-Mart and Big K are doing just fine, but they also sell sweaters and apples. Best Buy is doing all right, but they’re really the Alamo of tech retailers. Poor bastards know what’s coming to ‘em, too.

The combination of low prices, reseller markets, the long tail effect, and the rise of internet literacy among the buying class has resulted in a ridiculous among of growth among the biggest e-tailers. And while I doubt we’re going to see a return of the glorious Kozmo.com, things like Amazon Fresh and Trojan horses like the Nook and Kindle suggest that even further dominance is to come.

---

Runners Up

Motorola Around the time of the iPhone being announced, the RAZR was the hottest handset on the market. It was thin as hell, looked futuristic, and did absolutely nothing different from any other phone. In fact, Motorola hadn’t made a phone that did anything different in years. And as things like Blackberrys and semi-smart phones began gaining traction on the mid-range-handset market, Moto continued to put out “improved” versions of the RAZR, or body modifications like the KRZR or whatever. Never mind that the phone was garbage fundamentally, let’s just keep pushing it! No long term plans necessary! They’ve salvaged themselves somewhat with the Droid, but that can’t last long; the Android market is too mercurial. Moto threw away an enormous lead and brand name, and barring a miracle, I don’t see any way they can get it back.

RIAA/MPAA What can I say here? These stodgy and litigious institutions continue to dig their grave to this day. A renaissance in media distribution was unfolding before their eyes, and instead of taking the bull by the horns, they sued the audience. Can you think of a worse way to handle the last decade of technological and cultural changes? I can’t. At every turn these Associations (and their counterparts throughout the world) have made the exact wrong choices. Suing children, fabricating numbers, instituting ridiculous DRM schemes — it’s been a decade-long disaster, and when the major labels all fall over dead, I’ll dance on their graves.

AOL Let me just say: I appreciate what AOL did. It put a lot of people online. It put them into a weird pseudo-internet, sure, but it broke the ice for millions and familiarized them with the web, e-mail, and A/S/L. Unfortunately, there wasn’t really a lot of room for AOL in the new order of things — AOL or the other big services like it. AOL’s role in the world today is much different than what it was, but instead of becoming a powerful brand in itself (like Yahoo!), it has receded into the background. And the fact is that’s because it represents all that was going to go wrong with the internet: it represents the corporate-controlled, content-locked, closely-monitored internet that the big guys would just love to foist on us.

---

Our take

Doug: Internet Explorer, both the mobile and desktop versions. At the height of its reign in the middle of the decade, it had over 95% market share. Now that number’s hovering around 65% thanks to Safari, Firefox, Google Chrome and, to a certain extent, Opera (especially on mobile devices). I haven’t personally used Internet Explorer for any significant amount of time in the past three years despite using it for everything in the early part of the decade. It’s mind boggling that Microsoft sat on its hands and watched other browsers eat its lunch for so long.

Matt: As much as Toshiba lost in its investment into HD DVD, the consumer lost even more because of the silly format war. All we ever wanted was an easy way to watch high definition content on our HDTVs. Instead we got the HD DVD vs Blu-ray format war that did nothing but confuse the general public and infuriate early adopters. Although the format war definitely caused more people to look take a serious look at digital downloads, which is somewhat of a win for everyone.

Nicholas: I’d nominate myself as biggest tech loser of the past decade, but that would sorta violate the spirit of this here category. That aside, I might go so far as to say Sirius XM just based on what the two companies (back when they were two companies) were supposed to be: revolutionary radio~! It very much has lost its appeal, as has radio in general thanks to things like the iTunes Store, Spotify, Pandora, and the less-than-legal sources of acquiring music. Talk radio—Hannity, Limbaugh, Opie and Anthony, Ron and Fez, Howard Stern (I guess, not really a fan) and the like—is obviously a different story;XM channel 202 is the only reason I still bother to subscribe. If O&A and R&F were ever to leave so would I. So yeah, the whole idea of commercial, music radio, specifically Sirius XM and how it/they tried to be different but really aren’t, would be a pretty big loser.

Dave: Print media has really taken it in the shorts in the last 10 years. Once considered the first, best, and only way to get your information, people have come to realize that traditional print media is a lumbering dinosaur, trying to keep pace with a fast changing world that they are always 12 hours behind. I do feel sympathy for the old guard, but unless they can learn to evolve quickly, print media will be going out with the baby boomers – because they are the only ones who actually buy newspapers any more.

John: Dead tree books. I just bought a Stephen King book – Under the Dome – for the Kindle. My buddy showed me the actual book. It was a 1000 pages long and so horribly thick that it looked overly daunting. When guys like me, guys who like to read, just don’t want to carry around a ream of paper onto the plane, the publishing industry needs to worry. Maybe they’ll get a boost from Mr. Sparky Pants but as Seth Godin writes:

Amazon and the Kindle have killed the bookstore. Why? Because people who buy 100 or 300 books a year are gone forever. The typical American buys just one book a year for pleasure. Those people are meaningless to a bookstore. It’s the heavy users that matter, and now officially, as 2009 ends, they have abandoned the bookstore. It’s over.

I agree and I think books – in electronic form – still have a long and lucrative life ahead of them.

by Devin Coldewey

Outside Puts The iPhone Weather App To Shame

I typically use the Weather iPhone app once a week, at most. The only reason I would ever use the application is if a friend asked me the weather for a certain day of the week. Outside is trying to change the way we see weather applications on the iPhone with their new iPhone app developed by Robocat.

Outside combines current weather and local forecasts with custom push notifications on the iPhone. With Outside, you can setup push notifications for various weather conditions and get alerts when the weather matches your criteria, even when the app isn’t running. To get the notifications, you have to sign up for a subscription service. You get 30 days of push notifications when you purchase Outside, and then for $1, you get another 90 days of notifications. A yearly plan is in works as well.

The application’s UI is beautiful, and it’s the work of Michael Flarup, one of the most amazing designers I’ve seen on the internet. Just his blog is breathtaking, which of course translates to the apps beautiful design as well.

In the end, Outside is really trying to change the way we see the weather applications, and make them enjoyable to use, and I can definitely see Outside making that happen.

The app is $2.99, and available on the App Store today. [iTunes Link]

By Daniel Brusilovsky

Opera: Facebook Most Popular Mobile Site in Africa

5% Jump in Global Mobil Internet Users

According to Opera, Facebook is the most popular site on the mobile web in Africa. In addition, a report from the company shows a 5% jump in global mobile Internet users.

Opera Mini has garnered more than 41.7 million users worldwide showing a 5.3 percent jump compared to the previous month, according to the report. The number of page views in November went up 9.5% and data consumption increased 8.3% compared to October.

In Africa, Facebook has taken a strong lead and ranks as the most popular site in six out of the top 10 countries, Opera says. The company highlights the following global trends:

- In November 2009, more than 41.7 million people used Opera Mini, a 5.3% increase from October 2009 and more than 154% compared to November 2008.

- Those 41.7 million people viewed more than 18.8 billion pages in November 2009. Since October, page-views have gone up 9.5%. Since November 2008, page-views have increased 231%.

- Opera Mini users generated over 285 million megabytes of data for operators worldwide in November 2009. Since October, the data consumed went up by 8.3%. Data in Opera Mini is compressed up to 90%. If this data were uncompressed, Opera Mini users would have viewed over 2.6 petabytes of data in November. Since November 2008, data traffic is up 213%.

- The top 10 countries for Opera Mini usage (in order): Russia, Indonesia, India, China, Ukraine, South Africa, United States, United Kingdom, Vietnam and Poland.

Opera also highlights the following trends for Africa:

- The top 10 countries using Opera Mini in Africa are (in order): South Africa, Nigeria, Kenya, Egypt, Ghana, Libya, Ivory Coast, Zambia, Tanzania and Namibia.

- Some numbers regarding Africa: From November 2008 to November 2009, page-views in the top 10 countries increased by 374%, unique users increased by 177%, and data transferred increased by 183%.

- Since our last spotlight on Africa, Kenya jumped from #4 to #3, Ghana jumped from #11 to #5 and Ivory Coast jumped from #8 to #7.

- Growth rates in Africa: Ghana and Kenya lead the top 10 African countries in terms of page-view growth. Ghana and Ivory Coast lead the top 10 African countries in growth of unique users. Kenya leads the top 10 African countries in page-views, with each user browsing 525 pages on average each month.

- Facebook has taken the lead in Africa; it is the most popular site visited by Opera Mini users in six out of 10 countries and the #2 site in the three countries where it isn’t #1. Google is also very popular, and is ahead of Facebook in a few of the top 10 African countries. Yahoo and Wikipedia are also ubiquitous in the top 10 lists of the various African countries.

- Nokia and Sony Ericsson handsets are extremely popular in Africa, but Samsung is a significant exception, boasting the most popular phone used by Opera Mini users in South Africa, Zambia and Namibia.

"It is heartening to know that Opera Mini continues to grow consistently in all regions and categories — specially in continents like Africa where mobile phones are more likely the only way for people to access the Web," said Opera CEO Jon von Tetzchner. "At Opera, we are striving to bring the most innovative and affordable way for people to access the mobile Web and expect 2010 will prove just as successful for us as the case has been in previous years."

By Chris Crum

What's Happened in Social Media Over the Year

The Year in Social Media: 2009

As we did last year, we have gone back through our archives and picked out some of the most noteworthy social media items we have covered since 2009 began. Now that 2009 is almost over, it was worth going back and seeing what all has happened.

If you come across missing items, please feel free to share them in the comments.

January

In January, Twitter announced that it hired Kevin Thau as Director of Mobile Business Development, and that he would be working on a variety of different fronts as Twitter's "first official business development guru." LinkedIn introduced a new Polls feature, and launched a bookmarklet for IE. MySpace Music made deals with Nettwerk Music Group, INgrooves, IRIS Distribution, and RoyaltyShare to bolster its catalog by hundreds of thousands of songs. YouTube expanded its e-commerce platform and started letting people delete their own comments. Digg launched the "People who Dugg this also Dugg" feature.

February

In February, LinkedIn launched a set of HR Tools and launched a German version. MySpace launched a mobile redesign, and Digg updated its algorithm. Facebook introduced polling ads, changed its terms of service, made some design changes to profile pages for businesses, opened its corporate blog to comments, introduced the comments box widget, and launched the "like" button. Google introduced the Social Bar and launched Friend Connect integration with Blogger.

March

In March, Twitter brought its search box to most people's Twitter home page, and changed the "replies" tab to the "@username" tab. Twitter also adjusted the title tags for member pages. Where they used to go "Twitter / username" they would now go "User's Real Name (username) on Twitter". Mahalo CEO Jason Calacanis offered to buy a spot on Twitter's Suggested Users list.

Facebook launched a redesign, started including updates from Pages in the news feed, changed pages to operate like profiles, and changed the status box to the publisher box. They launched the ability to let users chat within apps, added ad spots to Pages, relaunched Facebook Marketplace to be powered by online classified service Oodle, launched Facebook Connect for the iPhone and iPod Touch, launched some new ad targeting options, and enabled Page owners to let people sign up to become fans via text message.

Google began implementing Portable Contacts, launched the Friend Connect API, blended user-generated content into search results on Google Maps, made Google Reader more social with commenting, allowed for richer Gmail messages, and started its own Twitter accounts.

YouTube changed the name of some video sections, LinkedIn did some redesigning of its own and enhanced Direct Ads, and MySpace was stamped on a credit card.

April

Google launched an event gadget for Google Friend Connect, the Digg-like "What's Popular" gadget, and the "Get Answers" gadget for Friend Connect. Google also gave profiles vanity URLS and started putting profiles into search results.

Facebook made it easier to organize friends, opened its stream up to third-party developers, added electronic signatures for public pages, worked with the blind on accessibility, began making app recommendations, and readied its next steps in governance.

Twitter started integrating search into its interface more, and CNN showed that you can buy/sell a Twitter account. Scientists created a brain-Twitter interface.

StumbleUpon broke away from eBay and enhanced its "web stumbling." Digg launched the controversial DiggBar. Reddit launched a video site, AOL launched SocialThing, and Yahoo shifted its focus to social altogether. YouTube launched the beta version of YouTube RealTime. MySpace got some new management.

May

In May, Yahoo 360 went away, Digg dropped shouting, LinkedIn upped usability on the Action Bar, the Wall Street Journal gave its employees social media rules, and the Interactive Advertising Bureau released its social advertising best practices and social media ad metrics.

Google introduced Google Wave, launched a recommendation gadget for Friend Connect, launched comment translation for Friend Connect, and added more social features to Google Reader. Twitter launched full two-way SMS support for Telus, Virgin Moible, and Koodo Mobile, making it available on every major operator in Canda. Twitter also changed how users view replies.

Iran lifted its ban on Facebook, and Facebook rolled out real-time streams, announced an app directory overhaul, added pop-up notifications, and linked accounts with Gmail. YouTube launched a new way for brands to engage audiences, and began letting you log-in with your Google account.

June

In June, Facebook began offering keyword suggestions for advertisers, simplified the inbox, began letting users get friends' updates via text message, and launched the Live Stream Box.

YouTube launched a page for movie trailers, FriendFeed added file sharing, LinkedIn got a new CEO and updated its search tool for recruiting, MySpace cut a big chunk of its staff, StumbleUpon launched a URL shortener, and Digg started showing Digg Ads.

July

In July, Google launched its Facebook page, MySpace launched its email service, and LinkedIn introduced custom profiles for companies. YouTube launched its 3D experiment, doubled the size limit of uploads, and gave users the ability to share YouTube Insights stats.

A Twitter documentary was announced, and Twitter itself gave businesses a new resource and started making hashtags link. Facebook addressed privacy and photo use for ads, gave businesses a way to increase their Facebook fans, and added the ability to create events from the publisher.

August

In August, Facebook was readying a new ads manager, made subtle changes to its design, announced plans for privacy improvement, started integrating directly with Twitter, launched its own real-time search, implemented restrictions on sponsored status updates, updated open stream APIs, acquired FriendFeed, and began letting developers sell physical merchandise for virtual currency.

Twitter quietly took a step toward security, and announced plans to launch a feature that makes the service location-aware. Izea launched "Sponsored Tweets," and Tweetmeme brought analytics to retweeting.

Google reader got more social features, YouTube placed more emphasis on search and launched its own AdSense-like promoted videos. Delicious showed off new features for sharing, search, and its homepage. StumbleUpon made some big changes to its toolbar.

September

In September, Google turned the whole web into an exclusive social network with SideWiki. Yahoo launched a new contacts API, Yahoo profiles became social media profiles, and the company launched the Twitter-like Yahoo Meme in English. Microsoft added MySpace activity updates to Windows Live, and Bing announced it was readying sharing features for search results.

A sick poll was discovered on and removed from Facebook, and Facebook announced its translation plans, and that it had roughly the same amount of people as the entire U.S. population. Facebook also added tagging from status updates, and launched Facebook Lite in the U.S. and India.

MySpace Music launched in Australia, and Myspace users started being able to sync updates with Twitter. LinkedIn made profile organization easier, a record label was launched for YouTube stars, and YouTube began readying a friend-finder feature.

Pizza Hut and other brands used Twitter to help feed the hungry, Digg made changes to its nofollow policy, the Washington Post's leaked social media policy faced criticism, and real-time search engines Collecta and OneRiot launched APIs.

October

In October, Bing scored deals with Twitter and Facebook, while Google scored one with Twitter. Mozilla shared its plans for integrating social media and email into one inbox, and Twitter partnered with its first charity. LinkedIn announced that it surpassed 50 million users.

MySpace introduced new music features, StumbleUpon launched a new design with more of a search focus, YouTube got real-time search for comments, and the only known video footage of Anne Frank appeared on YouTube.

Facebook confirmed testing of a new design, made share buttons more useful, gave groups walls, tried harder to get page owners to verify, and presented new obstacles for application developers. They also launched the Create Application API.

November

In November, Google eased the retrieval of SideWiki entries for entire sites, Google Wave got a feature for following, and Google launched some new features for Google Friend Connect.

Facebook tested new design changes, and continued work on privacy changes. Facebook and Twitter both made their way into dictionaries and onto video game consoles. Twitter made geotagging tweets possible, and talked about plans which would make its suggested usres list more like Twellow's. Twitter also changed launched Twitter Lists, gave apps access to people search, rolled out the controversial retweet feature, and changed "What are you doing?" to "What's Happening?".

LinkedIn opened up its platform to developers, Yahoo began showing tweets for news results, MySpace launched new music charts, Salesforce announced its "Facebook for the enterprise," YouTube connected news outlets with citizen reporters, PayPal launched new APIs to take over mobile and social apps, Microsoft launched a big redesign of MSN, Opera launched Opera Unite, Digg launched Digg Trends.

December

In December, Google, Facebook, and YouTube all got new URL shorteners. Twitter continued expansion into new languages, and announced plans for business features. Google launched real-time search in the search results.

LinkedIn began testing a new design, and launched faceted search, Facebook began giving translators awards, adjusted privacy controls, and formed a board for online safety, MySpace launched new APIs, upgraded users' mobile experience, and acquired iMeem, Bing launched new maps with apps, and Yahoo deepened its integration with Facebook. Digg released a new version of its API. Also, the new FTC guidelines went into effect.

Wrapping Up

Of course, there has been much more that has happened over the year in social media. I think it might be close to impossible to cover every single thing. Were there things that happened that you think should have been included here? Add them in the comments. That will only serve to make the piece more comprehensive for future readers.

By Chris Crum

Consumer Groups Ask FTC To Block Google AdMob Deal

Google AdMob deal raises privacy concerns

Two consumer groups Monday asked the Federal Trade Commission to block Google's $750 million deal to acquire mobile advertising firm, AdMob, on anti-trust grounds.

In a joint letter to the FTC, Consumer Watchdog and the Center for Digital Democracy (CDD) said Google is simply buying its way to dominance in the mobile advertising market, reducing competition to the detriment of consumers.

"The mobile sector is the next frontier of the digital revolution. Without vigorous competition and strong privacy guarantees this vital and growing segment of the online economy will be stifled," wrote John M. Simpson, consumer advocate at Consumer Watchdog and CDD Executive Director Jeffery A. Chester.

"Consumers will face higher prices, less innovation and fewer choices. The FTC should conduct the appropriate investigation, block the proposed Google/AdMob deal, and also address the privacy issues."

Last week Google said the FTC had made a second request for additional information about the deal, a signal the commission is closely examining the proposal.

In addition to the anti-trust issues, the letter from the two non-partisan, non-profit groups, said a combined Google/AdMob raises privacy concerns. Both AdMob and Google gather large amounts of data about consumers' online behavior, including their location.

"Permitting the expansion of mobile advertising through the combination of these two market leaders without requiring privacy guarantees poses a serious threat to consumers," the letter said.

By Mike Sachoff

Amazon Sells More Kindle Books Than Real Books On Christmas

Kindle most gifted item on Amazon

Amazon.com has announced that for the first time ever, customers purchased more Kindle books than physical books on Christmas Day.

In addition, Amazon said its Kindle reader has become the most gifted item in the company's history. The Kindle Store boasts more than 390,000 electronic books.

"We are grateful to our customers for making Kindle the most gifted item ever in our history," said Jeff Bezos, founder and CEO of Amazon.com.

"On behalf of Amazon.com employees around the world, we wish everyone happy holidays and happy reading!"

Amazon has not released sales figures for the Kindle, but Forrester Research estimated in October that the Kindle has close to 60 percent of the U.S. market share, followed by the Sony Reader with 35 percent.

Amazon said its peak day was December 14, with customers ordering over 9.5 million items globally, which is a record breaking 110 items per second.

Amazon Worldwide 2009 Holiday Facts:

• Amazon shipped to over 178 countries.
• One of our most remote shipments contained the EMU Australia Toddler Boot and was delivered to Atqasuk, Alaska.
• On the peak day this season, Amazon's worldwide fulfillment network shipped over 7 million units.
• Amazon shipped over 200,000 units to APO/FPO addresses.
• Amazon shipped more than 99 percent of orders in time to meet holiday deadlines worldwide.

By Mike Sachoff

Yahoo May Shut Down MyBlogLog Soon

10 Million Dollars Down the Drain?

Update: Yahoo has issued the following statment regarding MyBlogLog's future:

Frankly, it’s no secret within Yahoo! that we’re actively discussing the future of MyBlogLog. However, it’s also true that we have not made any final decisions at this point. Is a shutdown on the table? Sure, that’s an option. But there are other options as well. We know this creates some uncertainty for current MyBlogLog users. While we aren't quite ready to share more details, we promise to keep you posted.

Original Article: Yahoo will reportedly shut down MyBlogLog in January. Marshall Kirkpatrick at ReadWriteWeb claims to have heard from "sources close to the project" that this is the case.

"Yahoo! has let the service atrophy for years and will now put it to rest," writes Kirkpatrick. "To think that this service offered publishers and developers access to personal, demographic, taste and activity data of a website's readers - and yet that offering has in the end gone no where - that's downright crazy."

MyBlogLog was originally developed by Cloudspace out of Florida, but was acquired by Yahoo in January 2007. The company paid over 10 million dollars for it. According to Wikipedia, there were over 45,000 blogs subscribed to it at the time, and it currently has 275,000 registered users.

It's no secret that Yahoo is cutting costs wherever it can. For example, earlier this year, they shut down the once popular Geocities. Just this week, they announced that they would be closing their offices for a whole week to save a little dough.

No mention of the demise of the service is mentioned on the MyBlogLog blog.

By Chris Crum

Google Tries To Connect AdWords Users With Experts

Google Professionals Search launches in beta

Companies that need a little help with AdWords may now find it easier to receive some thanks to Google. Only the help won't come directly from Google, as the search giant's in fact launched a search engine for Google Advertising Professionals.

It's not necessary to look far for an explanation of this development. On the new Google Professionals Search homepage, a blurb suggests that would-be users "[f]ind a Google certified professional or company to help you manage your AdWords campaign."

Then there are fields related to locations, budgets, and the type of assistance that's needed. (Note: it looks like Google Professionals Search will give U.S.-only results for as long as it's in beta.) Google spits out dozens or hundreds of suggestions when everything's said and done.

All in all, this is a bit reminiscent of Facebook's recent attempt to connect companies and celebrities with preferred developers. It could stir up some arguments about implied endorsements and rankings, too.

Still, since the move should help floundering AdWords users, find new customers for Google Advertising Professionals, and probably increase the use of AdWords, too, it looks like a smart launch on Google's part. Hat tip goes to Tim Cohn.

By Doug Caverly

eBay Declares Mobile Success For Holiday Season

Volume of mobile transactions tripled year-over-year

If any of your Christmas presents were a bit odd-looking or seemed like impulse buys, it might be because the gift giver did his or her shopping using a small, accessible screen. eBay reported today that mobile transactions picked up dramatically this holiday season compared to last.

The volume of mobile transactions tripled on a year-over-year basis, according to eBay, and the current rate of unique mobile visits per day is around 750,000. People aren't just grabbing lots of cheap odds and ends, either, considering that a 23-foot boat recently sold for $19,108 and a Steinway grand piano sold for $10,000.

Then here's a curious detail: mobile commerce seems to have become especially popular in the Lone Star State, since "[f]our of the top 10 U.S. ZIP codes for number of people buying via their mobile phones are from Texas."

Anyway, Lorrie Norrington, the president of eBay marketplaces, concluded, "Mobile is changing the way people shop this holiday season. . . . eBay buyers and sellers have rapidly embraced mobile commerce this year, and this holiday season has been a mobile commerce tipping point. Shopping will never be the same again."

eBay sellers and regular retailers who haven't already done so are sure to spend the next several months adapting.

By Doug Caverly

Pepsi to Skip Super Bowl for Social Media

Pepsi Breaking Over 2 Decades of Tradition

Pepsi will reportedly be skipping its annual Super Bowl commercials, and will instead invest the money it would generally spend on those, in social media marketing. This would make the first time in 23 years that Pepsi will not have Super Bowl ads.

Larry D. Woodard, President and CEO of Manhattan ad agency Vigilante writes in an ABC News piece:

Pepsi represents one of the stalwarts, not just of the Super Bowl advertiser lineup, but of broadcast TV in general. In 2006, spending on brand, Pepsi was at about $150 million. Although brand spending has been decreasing in recent years, Pepsi has continued to spend tens of millions on TV. And the Super Bowl annually has the largest audience of any TV show.

As television viewership has gone down, Internet usage, particularly social media interaction, has increased. The 2009 Super Bowl attracted an impressive 95.4 million viewers (approximately 42.1 percent of U.S. TV homes) and many of those watch the commercials as attentively as the football game. By contrast, in the important 18-34 demographic, a whopping 85 percent use social media (texting, blogging or social networking), and the phenomenal growth of social media has the attention of every major company. This holiday season, Toys "R" Us developed a Facebook page that grew at the astounding rate of between 40,000 and 95,000 fans per day after its late November launch.

As the numbers Woodard mentions would indicate, the Super Bowl is always an advertiser's dream. It costs big bucks, but there are so many eyeballs on those ads, and some people even watch the event just to see the commercials. Pepsi's move really says something about how far social media has come in the advertising world in such a short time. The fact that the company is breaking such a long-standing tradition in favor of it says a lot.

Of course social media will play its role in the further viewing of the Super Bowl ads themselves. They will no doubt appear on various video sites, and will be shared by countless people on social networks like Twitter, Facebook, MySpace, etc.

By Chris Crum

Watch: Google Wave Shows Events of 2009

Google Wave Used to Reflect Upon Year

To say that 2009 has been the year of Google Wave might be a stretch. It was introduced this year, and invites have been sent out to quite a few people now. It has been the subject of a fair amount of discussion, but it hasn't reached the mainstream yet.

That said, 2009 was the year Google Wave was unleashed upon the world in its most primitive state. There is certainly a lot of potential for Wave, and we will no doubt see that more and more as time goes on if it truly does "catch on."

We have already seen some pretty cool things done with it. For example, the Google Wave Pulp Fiction video has already become something of a cult classic in the tech industry (contains strong language):

Another Google Wave video has surfaced, uploaded to YouTube by RockYourWhirled (via LifeHacker). It recaps the year with Google Wave. It fits in pretty well with the rest of the year-end discussion, and shows how Google Wave can be used to communicate ideas at the same time.

Google Wave was introduced back in May. You can view our coverage of the product from then until now by going here.

By Chris Crum

Google's Year in Custom Search

Google Reflects on 2009 Custom Search Highlights

Google's Custom Search turned three in 2009, and it had arguably its biggest year to date. The technology is powering "many tens of millions" of queries a day on millions of sites, according to the company.

As many others are doing, Google is reminiscing about the year that is almost over, and reflecting upon some of its accomplishments. The Custom Search Team specifically is reflecting on some of its highlights for 3009.

Google lists the following as key developments for the year in custom search:

• integration with several hosters to bring Custom Search to your doorstep
• enabled support for rich snippets, giving you more control over presentation of results
• it's now easier for you to promote specific content to the top of your search results
• we deployed contextual search within Blogger, Google Sites and Wikipedia
• automatic transliteration is now integrated into the search box
• improved results rendering flexibility with the Custom Search Element
• plug-n-play with themes for enhanced customizability of results look and feel
• added support for structured metadata and the ability to restrict results by specific attributes
• we got you ready for the growing population of users searching your websites with mobile devices, such as Android phones, iPhone, iPod Touch, Palm Pre, etc.

Google promises additional metadata support in the new year, with more results customization and other features for Custom Search. With that in mind, it may be a good time to give Google you feedback, if you are a user of Custom Search. They're openly requesting it.

By Chris Crum

How Press Releases Can Be Great For Search

Press Releases More Important to Marketing Than You May Realize

Press releases are not only great ways to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines. This is not news, but it's a commonly overlooked fact.

Have press releases brought you significant search traffic? Discuss here.

"Search engine rankings are arguably the most important small business marketing tool available today because it drives Web traffic -- and potential prospects -- to a small business' Web site," a PRWeb spokesperson once told WebProNews. "However, because improving search rankings is desirable, achieving results can be both challenging and highly competitive."

Back in the summer, PRWeb shared a case study with us, involving a firm that typically sees a boost in search engine rankings and a 50% spike in web traffic after they issue a release. In fact, for one release in particular, the firm saw a spike of 400% on two different Web sites, and the firm doesn't believe they were from the same users. They also incorporate social media tools like Twitter to extend the "shelf life" of press releases, and say that drives additional traffic.

"When we included a link to our press releases on Twitter and other social media networks, we saw these both expanded the scope of distribution and the extended the longevity of the announcement," the CEO of the company behind the case study had said. "With other news releases we saw an initial spike in Web site traffic on the first two days and then it dropped off. With these features we've seen increases in traffic up to five days after the news release was issued."

In a study from Arketi Group, also back in the summer, journalists were found to use the web in the following ways:

- 95% search
- 92% reading news
- 92% emailing
- 89% finding story ideas
- 87% finding news sources
- 75% reading blogs
- 64% watching webinars
- 61% watching YouTube
- 59% social networks

You've got to wonder if that social networks number has gone up by now. My guess is that it has, and social media has since become all the more important to search, particularly with the inclusion of real-time search results in Google and Google's social search experiment (which may eventually move beyond experiment status).

Marty Weintraub, the President of aimClear shared some great tips and insight into the use of press releases for search in a recent interview with WebProNews. Among other things, he noted that when you do a press release, you're "hitching a ride" in the search engine results and news results. You can use outbound links in press releases, and perhaps more importantly, you're out there where the journalists are looking.

Here are some press release distribution sites (some are paid and some are free):

- Business Wire
- PR Newswire
- PRWeb
- 24-7 Press Release
- PR Zoom
- PR Leap
- I-Newswire
- Webwire
- ClickPress
- PR.com
- PR Log
- eReleases
- MarketWire

Beyond the distribution sites, don't forget to include your releases on your own site. Journalists like being able to find the most up to date information from the source itself. Earlier this year I discussed how some companies' own press centers are holding back some marketing opportunities for them. Your site should have a section for press releases, and that should be up to date with the latest release when it goes out. You'd be surprised at how often these go without being updated even when a press release has been spotted elsewhere. It is also a good idea to link to any company blogs, Twitter accounts, or any other place where company announcements are made.

By Chris Crum

Mozilla Exec: Mobile Version Of Firefox Almost Here

"Days away," at least for Nokia N900 owners

The mobile version of Firefox - also known as Fennec - is almost ready to launch. Indeed, a Mozilla exec was recently quoted as saying that a release could be "days away," so it's possible that the new mobile browser will appear in time for some tech-inclined individuals to play with it on New Year's Eve or even Christmas.

Word of this short-term goal comes via the BBC from Jay Sullivan, who's Mozilla's vice president of mobile. Apparently Fennec's going through a last phase of testing, and, barring any "showstoppers," will be available quite soon.

The catch relates to compatibility, meaning this rollout won't put Fennec in everyone's hands. Owners of Nokia's N900 phones will be the first to get their hands on the mobile version of Firefox. Then, as the BBC reported, "The organisation is also developing versions for Microsoft's Windows mobile and Google's Android operating system."

Something for the iPhone might follow, but not in the near future.

Still, given how long Fennec's been in development (well over a year), any release will still count as a major step forward. And this (probable) launch is especially interesting given that Firefox 3.5 recently topped all other desktop browser versions on a global basis.

By Doug Caverly

Google Arranges To Expand In Pittsburgh

Search giant will lease space at site of old Nabisco factory

Over the years, more than a few people have compared the Googleplex to Willy Wonka's chocolate factory. Now, fact and fantasy will come even closer to merging in Pittsburgh, as Google's decided to lease 40,000 square feet at the former site of a Nabisco plant.

For better or for worse, this development doesn't signal Google's entry into the candy/baked goods market. The site will play home to all sorts of retail and office space when a renovation is completed, and Google will set up its two floors (the top two in the building) as a fairly standard workplace.

Still, just about any expansion on Google's part is worth noting, and given the economy's recent contraction, this one stands out even more than usual. Plus, a change of physical surroundings isn't the only thing set to take place, since reports indicate that additional engineers will be hired. (An exact or even rough number remains unknown.)

Then here's one more important note: although Google's move will take it away from its current Pittsburgh base at Carnegie Mellon's Collaborative Innovation Center, the search giant and the school have effectively promised to stay friends.

Anyway, according to Erich Schwartzel, Google should settle into its new office sometime during the summer of 2010.

By Doug Caverly

Google Earmarks $20M For Charities As Holiday Gift To Everyone

Search giant sets aside usual trinkets

Some time ago, Google established a tradition of sending top AdSense and AdWords users holiday gifts. This year, it's departing from that routine. But people are going to have a hard time complaining about the decision, because instead, Google's committed $20 million to a group of charities.

AdSense and AdWords partners received messages today that announced the move by saying, "We hope you'll find it fits the spirit of the holiday season." A special "Happy Holidays from Google" site was set up to relay a more detailed explanation, too.

All in all, it looks like 25 entities will benefit from Google's choice (and $20 million split 25 ways works out to $800,000 each if an even division takes place, by the way).

The National Center for Missing and Exploited Children, Reporters Without Borders, and the World Wildlife Fund are perhaps some of the most recognizable charities, along with Feeding America, the Mango Tree, and Save the Children.

And of course, Google's still fond of its ordinary users, too. The original message to AdSense and AdWords partners stated, "As we near the end of the year, we wanted to take a moment to thank you for the time, energy, commitment, and trust you've shared with us in 2009. . . . We're looking forward to working with you to build lasting success in 2010."

By Doug Caverly

Facebook Publishes 2009's Top Status Trends

Facebook apps, FML, swine flu lead social network's list

Facebook users are a pretty important group of people; after all, in recent months, it's been established that there are more of them than there are individuals in the United States. So to wrap up 2009, Facebook's provided a list that helps spell out what its users have been thinking about all year.

You can view the list of top status trends below. It was made possible thanks to something termed "Facebook Memology," and as you can see, has been a bit simplified (condensing Farmville, Farm Town, and Social Living into "Facebook Applications," for example).

We'll respect your intelligence by just hitting some of the items that might not be completely obvious. Here's a quick one: at number two, "FML" stands for "f*ck my life." Which makes sense given the economy's nosedive.

Then, at number eleven, "years" is nothing more than a reference to dates like 2008, 2009, and 2010. Apparently a lot of folks thought about life on something other than a day-to-day basis.

Finally, "yard" is simply a reference to the green things that surround houses. To explain this word's presence, data scientist Lars Backstrom theorized on the Facebook Blog, "[H]ipsters' moms and dads are also on Facebook, and these folks have yards that require some tending." Or it might have something to do with the housing stimulus and a fair number of young people getting yards for the first time.

By Doug Caverly

Yelp Not Being Acquired by Google

Reports Say Yelp Backed Out

Update: Reports now say that Yelp has backed out of the deal.

Original Article: Multiple reports say that Google is in negotiations to acquire Yelp, a site that caters to reviews of local businesses. Mike Arrington claims to have confirmed this with "multiple sources," and says the price is at least $500 million.

Yelp has an interesting page in which it squashes 9 "myths" about the service. Yelp says you don't have to buy advertising to rank highly in Yelp search results, and that the only paid reviews are in clearly-marked ad form. Apparently a common myth is that Yelp reviewers are all young, and in high school or college.

"In January 2009, 94% of Yelp reviewers were over 23 years old," says Yelp. "This means about 6% of reviewers fall into that 'high school or college age' category."



Yelp.com had over 26 million unique visitors in the US in November. According to Yelp, people have written over 8 million local reviews, with over 85% of them rating a business 3 stars or higher.

Let's remember that nothing is final yet, and there is still a possibility that Google will not acquire Yelp. According to Arrington, one source says the deal is 80% likely. Take that as you will

By Chris Crum