Are Google's Ads So Relevant That People Won't Block Them?

Google Fine with Chrome Letting People Block its Ads

A while back, Google launched an extensions gallery for its Chrome web browser. Ad-blocking add-ons are among the most popular for Mozilla's Firefox, so it stands to reason that they will be for Chrome as well. With Google's primary source of revenue being its ads, a lot of talk has surfaced about Google letting people block its own ads with its own product.

Is Google was smart to allow ad-blocking extensions for Chrome? Discuss here.

A recent article from the New York Times has elevated the discussion, calling the allowance of ad blockers a "test" for Google.

Google wants people to use Chrome. For that to happen, it has to give people what they want. One point of view would be that the people who are most likely to block ads would just as use another browser that allowed them to do so if Chrome didn't.

Google doesn't think that ad blockers will have much of an impact on advertising anyway. In December, Google Engineering Director Linus Upson participated in a panel discussion about the subject. He, Charles McCathieNevile of Opera, and Mike Shaver of Mozilla discuss it in the following clip:

Add-on-Con '09 ads and adblockers (closing keynote) from Robert on Vimeo.

Upson says it's "unlikely ad blockers are going to get to the level where they imperil the advertising market, because if advertising is so annoying that a large segment of the population wants to block it, then advertising should get less annoying." He thinks the market will sort it out. The others appear to take similar stances.

The real question is how many people are really going to make the effort to block ads? As Wladimir Palant, who runs Adblock Plus on Firefox, told the NYT, ad blockers are still used by a "tiny proportion of the Internet population, and these aren’t the kind of people susceptible to ads anyway."

Based on what Upton had to say in the panel discussion, Google is pretty confident that it can deliver ads people actually want, and that people (for the most part) will not want to block them if they see that relevance.

What could hurt Google more is if Microsoft or Firefox implemented their own ad blocking capabilities by default. This would lead to average users browsing an ad-less web, because just as most people don’t go out of their way to download ad-blocking add-ons, they are unlikely to go out of their way to allow ads in such a scenario. However, it is pretty unlikely that this will happen, particularly on Microsoft's end. They of course have their own ads to worry about.

If ad-blocking from the browser actually did become a big problem for Google, one would have to wonder if the company woulnd't find some kind of work-around. For example, what would stop them from serving ads directly in the Chrome Browser itself (in a toolbar area for example)? One could envision sponsored link-style ads like those served via Gmail. With Google's interest-based advertising, relevance would still be at the forefront. But it probably won't come to that anytime soon (at least not as a solution to the perceived issue).

Wondering how many people actually use Chrome anyway? Ad-blocking from the browser does after all only matter if people are using that browser. Well, the latest numbers from Net Applications have Chrome's market share surpassing that of Apple's Safari browser. It's worth noting that Google just released Chrome for Mac last month as well.



As Doug Caverly mentioned, "Chrome's only been around for about 16 months, after all, and Safari's had something like six years to make friends."

Google's Chrome OS is set to make things interesting later this year, as well. Chrome use is growing and will continue to do. Ad campaigns from Google may ease that growth along.

Google made a bold move when it opened up its extensions gallery, allowing for ad-blocking extensions. Could this turn out to be a huge mistake on the company's part or is Google's confidence completely justified? Only time will tell for certain, but Google has long stood behind the promise of trying to deliver the best user experience. If users want to block ads, Google is going to let them. Share your thoughts here.

By Chris Crum

Chrome Cruises By Safari

Web browser market share changeup in December

Last month, Google acknowledged Apple's importance by releasing a beta version of Chrome for Mac. New statistics show that Google sort of put Apple to shame, too, however, as Chrome passed Safari in terms of market share.

The stats come courtesy of Net Applications, and according to the organization, Internet Explorer remained very much on top of the Web browser pile in December with a market share of 62.69 percent. Unsurprisingly, Firefox placed second, with a share of 24.61 percent.

Then came the changeup. Chrome was fourth in November, but with a market share of 4.63 percent, secured third place during December. And Safari's market share of 4.46 percent was only enough for fourth place during the same month.

Assuming the two browsers don't reverse course in January, this is a significant development. Chrome's only been around for about 16 months, after all, and Safari's had something like six years to make friends.

Count on Google maintaining or increasing its promotion of Chrome since the current approach has worked so well. It's possible that Apple will try to fight back and upgrade Safari in response to Chrome for Mac, too.

By Doug Caverly

Googler Could Become Vermont Governor

Matt Dunne focused on fiber optics, energy usage, and transparency

Vermont residents may want to start giving a little extra thought to whether or not they like the way Google does things. It seems that Matt Dunne, the Manager of Community Affairs at Google, is trying to become the state's governor.

An important note: Dunne hasn't sworn to turn Vermont into one giant Googleplex. There's been no fanatical talk of data collection. And the words "Google" and "search" don't even appear on Dunne's homepage (part of which you can see below).

Still, there are some interesting tech connections. For starters: Dunne's doing quite well in Google's search results. Then there's the matter of his homepage's mention of eGovernment, and an option to share stuff on sites ranging from Facebook to Digg to Twitter.

Finally, in an interview with Dave Gram, Dunne talked about bringing fiber-optic Internet connections to every home in Vermont, monitoring energy usage, and following Google's lead by running "a flat, fast, innovative organization, where people with new ideas to solve problems are celebrated, not shut down."

It's not at all certain that we'll get to see what a Googler would do with a state's government, though. Dunne's facing four other Democrats for a chance to go up against the presumed Republican nominee, Lieutenant Governor Brian Dubie.

By Doug Caverly

ChaCha Closes $7 Million Round of Funding

ChaCha Thinks Latest Funding Will Propel it to Profitability

Answers service ChaCha announced today that it has closed a $7 million E round of funding. The service lets users go online, call, or text questions on mobile phones and receive answers "within minutes" for free. The service has an iPhone app and lets people ask questions via Twitter as well.

This round of funding might be particularly significant for the company. "We believe this latest round provides ChaCha the cash required to reach profitability," says CEO Scott A. Jones.

Over the past four years, since its inception, ChaCha has raised about $52 million from prominent tech leaders, venture capitalists, and angel investors. The company says its text service passed Google in mobile text traffic in Q3 2009. According to ChaCha, when the company's mobile service launched in January 2008, Google SMS had nearly 100% of he mobile text search market, but ChaCha now has more text traffic, coming from users mostly under the age of 25.

That may be why ChaCha is considering itself the "#1 way for advertisers to reach teens and young adults on their mobile phones."

"Given that we started our mobile text service less than 2 years ago, that also makes us the fastest-growing mobile text service that provides advertisers with a way to reach elusive teens and young adults," says Jones. " We have been monetizing from national brands and local businesses who want to be 'in the conversation.' We have provided a successful advertising venue for brands, including The CW Network, IKEA, Paramount Pictures, McDonald's, Palm, Coca Cola, AT&T, J&J, P&G, Wal-Mart, Best Buy, and hundreds of other businesses."

"ChaCha acts as a 'smart friend' to answer any question via text (or voice, iPhone, or twitter), particularly from college-age and high school-age students," adds Mr. Jones. "While many headlines frequently report 'mobile web' search traffic stats, the reality is that 'smart phones' represent less than 20% of phones that are in users' hands today (iPhones represent about 6%). For the vast majority of mobile phone users, the common denominator of texting, which works on virtually all phones, is the more universal way to get answers. Interestingly, our new iPhone app gets MORE engagement from users than our mobile text service, which leads us to believe that ChaCha will be even more successful as smart phones (iPhone, Blackberry, Droid, etc...) continue to proliferate."

Between its mobile and online services, ChaCha has answered over 300 million questions in the past two years. The company cites data from Quantcast, which indicate it gets over 10 million unique monthly visitors in the US.

By Chris Crum

Ping.fm Acquired by Seesmic

Update 50 Social Networks from Seesmic

Seesmic announced today that it has acquired Ping.fm. This is a service that has half a million active users posting daily from various devices by sending email, text messages, and chat.

"Ping.fm is compatible with every single Internet device in the world, which why it has become so successful among thousands of users," says Seesmic. "Try using chat to update Twitter, and you’ll find it direct and seamless as you can post updates from gtalk, aim or skype through Ping.fm. It's so simple and amazing, and it's always on."

Social Networks that Ping.fm supports:



"Thanks to its powerful and simple API, more than a hundred applications already use Ping.fm to update all the main social networks and Seesmic commits to maintaining and improving the Ping.fm platform," says Seesmic. "Not only has Twhirl supported Ping.fm for about a year, but we are also preparing to open Seesmic apps with our own plug-in architecture so we understand and care about the developer community."

A list of apps that support Ping.fm can be found here.

Seesmic says that Seesmic applications on Blackberry, Android, Web, Windows and OSX via Air will all have advanced Ping.fm integration "very shortly," and will instantly support 50 social networks. Users will be able to update not only with the apps they are used to, but also with Ping.fm's email, sms and chat gateways, the company says.

Seesmic applications have been downloaded over three and a half million times. Financial details about the acquisition have not been made public.

By Chris Crum

Hitwise: Facebook Beat Google On New Year's Day

Traffic stats again put social network ahead of search giant

As Facebook employees went back to work this week, they may have been smiling more (or at least less frowning less) than most other people returning from vacation. Their site performed admirably over the holidays, actually attracting record-breaking amounts of traffic.

On Tuesday, we documented the fact that Facebook received more traffic than Google on both Christmas Eve and Christmas Day. That made it the most visited U.S. site for the first time ever.

This afternoon, Hitwise's Bill Tancer provided some more data. He wrote, "Facebook was able, albeit by a slighter margin, to recapture the #1 position on Friday, New Year's Day." Tancer also created the graph you see below.

Obviously, it doesn't look like Facebook's destined to attract more individuals than Google on a permanent basis. Still, the social network's done quite well over the last couple of weeks, closing the gap that somehow opened up during the first half of December.

This repeat occurrence of Facebook beating Google on a holiday also creates the question of how often it'll do so in the future. Will a switcheroo occur on Valentine's Day? St. Patrick's Day? No Housework Day? We'll see.

By Doug Caverly

Google Ditches Local Listings for SEOs and Designers

Why is Google Eliminating Local Results for SEOs?

As 2009 came to a close, Google managed to get SEOs riled up for one last controversial topic. For some time, SEOs and web designers have been noticing that Google has not been showing local listings in search results for queries related to their businesses - even location-specific ones.

Should SEOs and designers be worried about local listings? Comment here.

As Matt McGee mentions in a Search Engine Land piece, even a query like "candy" without any geographical indicator will bring up a seven-pack of local results, but a query for "seo" or "web design" or even something as specific as "web design vancouver" will bring up no local listings whatsoever (although the organic results still heavily favor local businesses in location-specific queries).

Needless to say, some SEOs and designers are taking this as something of a slap in the face, justified or not. Search engine optimization and web design are both services after all, and just about every other type of service you can think of will yield local listings in a Google search.

While this phenomenon was originally thought to be a bug, Barry Schwartz of RustyBrick fame points to a Google Maps Help thread where a Googler going by Joel H. tells a different story:

Today, we're intentionally showing less local results for web design / SEO queries. For example, [web design sacramento] doesn't display local listings today. We believe this is an accurate representation of user intent. In some cases, we do show local listings, however (as NSNA/php-er noted) [web design in bellingham]. I'm sure some of you feel we should be displaying local results for queries like [Web Design Vancouver]. I understand that concern, but based on our understanding of our users, we feel this is the right decision for now.

I'll give the usual disclaimer that we're constantly working on improving the user experience and results will vary over time. So, this could change in the future, but I wanted to be explicit about what we're doing today.

So if you use the word "in" in your query, you are more likely to get the local results. Some still have a hard time finding the logic in this move.

"I'm all for their interest in balancing for user intent - it's their business, their product - but I'm missing the logic here," comments Bill Sebald.

"I find this disturbing," says Scott Clark. "If I have a physical location in a given area, offer a service to customers in that area that is close to their query, then onebox listings should appear as they do for other creative-class industries."

Not all SEOs have such a problem with what Google is doing though. "I want to be found by people everywhere, not just in the small city I happen to live in at the moment," a content writer comments.

"But you would think that if people typed in a city name or other location, they are actually looking for local results and the maps could be useful," they add. "Although if you have optimized your website for your location, you should get found anyway. And I do all my work online, people don’t need to visit me or even know where I am located so in that sense the maps aren’t always useful or necessary."

People are saying that in some countries, they are still seeing local results for the type of query in question. It is possible that Google has just not rolled out the changes everywhere yet. The quoted content writer suggests that Google just doesn't know the user-intent of all of its countries' people as well as it does for the countries where the changes exist.

What do you make of Google showing less local results for SEOs and web designers? Will it hurt local businesses? Share your thoughts.

By Chris Crum